Telemarketing Campaigns

Customer database validation is absolutely essential if you want to maximise on your marketing results. People change and move around all the time – new jobs, new promotion, they resign and new people take their place.  Without having the correct decision maker details for your Lead Generation campaigns, you will just be wasting your marketing budget and throwing money down the drain.

Equally frustrating, businesses are not always able to reach out regularly enough to their customers and prospects to maintain an updated profile on their needs and requirements. As a consequence, customers move onto new suppliers and in some cases with ‘lapsed’ customers they barely know what services your business offers any more.    

Obtaining quality data lists of contacts from List Bureaus are harder to source nowadays due to GDPR.  Approach Direct Marketing can take records from multiple sources including networking, membership associations, social media, PR, advertising, affiliate programmes etc. and build a bespoke list of prospects who have shown an interest in your services.  

Market research & mystery shopping can be invaluable to businesses if they need to understand why their clients buy from them and/or how they compare against their closest competitors.  Data gathered here can provide the best source of ideas on how you can improve your business and stay ahead of your competitors.