Lead Generation

At Approach Direct Marketing we specialise in Lead Generation and can use our campaigns to generate sales leads for your business. Leads can be created for purposes such as list building, e-newsletters list acquisition or for sales leads.

Lead generation is the process of obtaining qualified leads (of your potential clients) into a contact management system (CRM) with the hope of nurturing them throughout the buying process to help convince them to buy your services.

Customer relationship management

Customer relationship management is a vital consideration for any business with growth aspirations. Without it, decisions are often made blindly, resulting in ineffective campaigns.

Through the use of an effective CRM tool and a robust strategy, you’ll be able to develop a true understanding of how your customers interact with your business in terms of the marketing communications that motivate them to take action, alongside details of their purchase history and buying preferences. This invaluable information will allow you to clearly identify your ‘Ideal Clients’ to maximise growth potential, whilst providing detailed insights that will form the basis of your marketing strategy and planning

We can create a CRM on your behalf using Swiftpage ACT if you do not have one, or alternatively we can work with your own CRM via the cloud.

We have split our Lead Generation service into telemarketing campaigns & marketing campaigns – each campaign has their own specific targets and goals.

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Here's what our clients have to say...

View client case studies Contact us today

“Tracy and her team worked with us over 3 months making contact with new target customers by phone. They did a great job at making contact and keeping excellent call records. I highly recommend Tracy and her team.”
Software Developers

“I have worked with Tracy and her team at Approach for some years and they have run several campaigns for us, and this year have expanded their offering to include a full digital marketing campaign. Always impressed and would recommend them highly.”
IT Management Services

“We were very impressed with the results from the Ideal Client campaign we recently completed with Approach Direct Marketing. Tracy & her team exceeded our expectations as we were able to engage with a number of new corporate clients, which I am confident will lead to sales opportunities for the business.”
Corporate Branded Clothing