Industry: Mental Health
Employee Band: 1-5
Mental Health
Approach Direct Marketing
Mental Health
The Brief
To raise the profile of mental health in the workplace. To also create an initiative to support friends and family of people affected by mental health issues.
To promote the mental health support tools available via the website including advice, self-help videos and online courses. The overall objective of the campaign was to engage with key businesses and GP Surgery’s in Northamptonshire to recognise potential opportunities and arrange meetings to introduce mental health support services.
Campaign Approach
Campaign Type: Marketing Review + Ideal Client Campaign
Duration: 3 Months
We were able to achieve these goals by:
- Conducting a SWOT & PESTLE analysis, competitor benchmark analysis
- Creating a Campaign Strategy to implement marketing plan and set campaign goals
- Instigating a market research activity to source & identify key prospects.
- Creating new ACT CRM to upload identified ‘leads’ and verified potential opportunities
- Setting up email ‘response’ tailored to bespoke requirements (both businesses & GP surgery’s)
- Writing copy for direct mail campaign including covering letter and leaflet.
- Making telemarketing sales calls to qualify ‘opportunity’ and book meetings
- PR to write editorial ‘ads’ to place in local community magazines to promotesupport services for people affected with Mental Health
- Running a brainstorm session and completing our REVIEW document thus creating a 3-month marketing plan around ‘Mentally Healthy Hearts & Minds’ initative.
“I have found Approach Direct Marketing extremely helpful in clarifying our goals and producing a focussed marketing campaign. The team are good at engaging with prospects and potential customers to ensure that the campaign was very effective! Many thanks, Mind Matters”
Wendy Castelino – Director
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Mental Health
“I have found Approach Direct Marketing extremely helpful in clarifying our goals and producing a focussed marketing campaign. The team are good at engaging with prospects and potential customers to ensure that the campaign was very effective!”