Industry: IT Management Services
Employee Band: 5-10
IT Management Services
Approach Direct Marketing
IT Management Services
The Brief
To research the ‘Financial Services’ marketplace, identify & promote the key strengths of the company. To write a marketing strategy and deliver a marketing plan to generate new sales opportunities. We were also tasked to analyse current competitors, gain insights and come up with key targeted messaging throughout the campaign.
The overall objective of the campaign was to raise the profile of the company, engage with key decision makers, identify potential opportunities and arrange introductory meetings for the Managing Director.
Campaign Approach
Campaign Type: Marketing Review + Lead Generation
Duration: Various
We were able to achieve these goals by:
- Running a brainstorm session and completing our Marketing Plan to introduce IT Management Services and promote 4 key areas of support.
- Conducting a SWOT & PESTLE analysis, competitor benchmark analysis
- Creating a Campaign Strategy to implement marketing plan and set campaign goals
- Writing an effective sales telephone script promoting key services
- Creating new ACT CRM and select targeted ‘business sectors’ for verification
- Data-cleansing activity, updating contact details and use telemarketing sales calls to qualify ‘opportunity’ and obtain future opportunities
“I have worked with Tracy and her team at Approach for some years and they have run several campaigns for us, and this year have expanded their offering to include a full digital marketing campaign. Always impressed and would recommend them highly.”
Lindsey Hall – Managing Director
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IT Management Services
“I have worked with Tracy and her team at Approach for some years and they have run several campaigns for us, and this year have expanded their offering to include a full digital marketing campaign. Always impressed and would recommend them highly.”
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“We started working with Tracy and her team at Approach Direct Marketing at the beginning of 2018. We’ve previously worked with other telesales companies and had little success. Tracy was quick to understand the complexities and terminology of our business and she understood the important selling points.”
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“We have been working with Approach for over 10 years now. We are continually impressed with the professional service Tracy and her team delivers; everything from telemarketing services, campaign strategy to re branding of our corporate literature. We really value their role as an integral part of our sales & marketing process.”
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“Tracy and her team worked with us over 3 months making contact with new target customers by phone. They did a great job at making contact and keeping excellent call records. Highly recommend Tracy and her team.”
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“I have found Approach Direct Marketing extremely helpful in clarifying our goals and producing a focussed marketing campaign. The team are good at engaging with prospects and potential customers to ensure that the campaign was very effective!”