Industry: Corporate Branded Clothing
Employee Band: 35-50
Corporate Branded Clothing
Approach Direct Marketing
Corporate Branded Clothing
The Brief
To research & identfy the profile of a corporate ‘client’ and to recognise which market sectors they belonged to. We were also tasked to analyse current competitors, gain insights and come up with a ‘marketing strategy’ to implement the key marketing message for the campaign.
The overall objective of the campaign was to engage with their ‘ideal clients, recognise potential opportunities and make sales appointments for their Sales Manager to attend.
Campaign Approach
Campaign Type: Marketing Review + Ideal Client Campaign
Duration: 3 Months
We were able to achieve these goals by:
- Running a brainstorm session and completing our REVIEW document thus creating a 3-month marketing plan to identify and target corporate clients.
- Conducting a SWOT & PESTLE analysis, competitor benchmark analysis
- Creating a Campaign Strategy to implement marketing plan and set campaign goals
- Instigating a market research activity to source & identify key prospects.
- Creating new ACT CRM to upload identified ‘leads’ and verified potential opportunities
- Setting up email ‘response’ tailored to bespoke requirements
- Making telemarketing sales calls to qualify ‘opportunity’ and book sales appointments.
- Using Google Docs to share and update weekly Summary of Opportunities achieved during the campaign
“We were very impressed with the results from the Ideal Client campaign we recently completed with Approach Direct Marketing. Tracy & her team exceeded our expectations as we were able to engage with a number of new corporate clients, which I am confident will lead to sales opportunities for the business.”
Jan Richardson – Managing Director
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IT Management Services
“I have worked with Tracy and her team at Approach for some years and they have run several campaigns for us, and this year have expanded their offering to include a full digital marketing campaign. Always impressed and would recommend them highly.”
Corporate Branded Clothing
“We were very impressed with the results from the Ideal Client campaign we recently completed with Approach Direct Marketing. Tracy & her team exceeded our expectations as we were able to engage with a number of new corporate clients, which I am confident will lead to sales opportunities for the business.”
Air & Water Hygiene
“We started working with Tracy and her team at Approach Direct Marketing at the beginning of 2018. We’ve previously worked with other telesales companies and had little success. Tracy was quick to understand the complexities and terminology of our business and she understood the important selling points.”
Self Drive Hire Insurance
“We have been working with Approach for over 10 years now. We are continually impressed with the professional service Tracy and her team delivers; everything from telemarketing services, campaign strategy to re branding of our corporate literature. We really value their role as an integral part of our sales & marketing process.”
Software Developers
“Tracy and her team worked with us over 3 months making contact with new target customers by phone. They did a great job at making contact and keeping excellent call records. Highly recommend Tracy and her team.”
Mental Health
“I have found Approach Direct Marketing extremely helpful in clarifying our goals and producing a focussed marketing campaign. The team are good at engaging with prospects and potential customers to ensure that the campaign was very effective!”