Marketing Review

To enable us to get to know your business and help you plan an effective and successful Lead Generation campaign we recommend you conduct a marketing audit/review of your business.

This ‘audit’ provides a snapshot of the current situation and includes a systematic examination of every marketing activity (past and present) and achievements to-date to determine how well and cost-effectively each element helped you achieve your goals.

We use SOSTAC marketing framework and our own 4R’s planning tool to achieve this.

What is the SOSTAC Framework?

SOSTAC is a marketing model developed by P R Smith in the 1990s. It is an acronym for six fundamental facets of Marketing:

Situation

Where you are you now? From market trends and competitor analysis through to your internal capabilities.

Tactics

The 8P’s, alongside a full communications plan, content plan and contact plan

Objectives

Where do you want to be? What are your customer acquisition targets, your customer satisfaction aspirations and what is your unique point of difference?

Action

Who’s going to be doing what and when, including the allocation of both internal and external resources?

Strategy

How are you going to achieve your objectives? Targeting, segmentation and positioning

Control

How are you going to monitor the campaign performance through reviews and reporting?

SOSTAC contains a general marketing strategy which can be applied in various commercial situations and is an extension of the SWOT analysis which helps businesses get ready for marketing campaigns.

What is the 4R's Planning Tool?

The 4Rs (Review, Reach, Respond and Retain your customers) is a marketing planning tool developed by us to work alongside SOSTAC.

It has easy steps to help you create effective marketing campaigns to understand your target market, how to reach your audience, identify the right marketing channels to use and how to profile and retain your customers for future campaigns.

Training

We recognise that some of our clients prefer to run their lead generation campaigns inhouse. Don’t worry as we can provide Telemarketing Tutoring for business owners.

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“Tracy and her team worked with us over 3 months making contact with new target customers by phone. They did a great job at making contact and keeping excellent call records. I highly recommend Tracy and her team.”
Software Developers

“I have worked with Tracy and her team at Approach for some years and they have run several campaigns for us, and this year have expanded their offering to include a full digital marketing campaign. Always impressed and would recommend them highly.”
IT Management Services

“We were very impressed with the results from the Ideal Client campaign we recently completed with Approach Direct Marketing. Tracy & her team exceeded our expectations as we were able to engage with a number of new corporate clients, which I am confident will lead to sales opportunities for the business.”
Corporate Branded Clothing