Director at Approach Direct Marketing providing Marketing and Telemarketing services for SMEs, predominately in the East Anglia region.
Over 30 years in a wide variety of industries, both in the private and public sector, instrumental in setting up Telemarketing Departments back in the 1980-1990s and further developed her career by holding various internal & external Sales & Marketing management roles.
In 2007, launched own telemarketing business primarily focussing on the B2B sector. For almost 10 years, the company built up a solid reputation for providing excellent results in all telemarketing services, from cold calling, list building, database management, market research & in-house telemarketing training.
In 2015, gained the IDM (Institute of Digital & Direct Marketing) Professional Diploma in Digital and Direct Marketing qualification and expanded Approach Direct Marketing services to include creating marketing strategy, writing implementing marketing plans through targeted marketing campaigns.
Developed own Marketing Planning Tool 4R's - 'Review, Reach, Respond and Retain' - which works alongside other Marketing Frameworks like SOSTAC to assist clients in actively engaging with their customers, face-to-face.
Rethink, Revise, Rebrand
A number of our clients have understandably found the past year challenging and with this in mind, we're launching a new campaign and a new way of working to help local businesses to re-engage their audience, re-boot their sales pipeline and re-invigorate their businesses as a whole.
Industry experts are predicting that we'll all be able to hit the ground running from September onwards. B2B customers are expected to be back on track with confidence and the desire to invest in the future success of their businesses.
We want to help you ensure that your business is re-ady
Over the next few months we'll be sharing content to help you re-think, re-vise and re-brand your business.
How has your business been affected negatively over the past year?
Have you been presented with any new challenges that need overcoming?
Have the needs of your customers changed?
Have any new opportunities presented themselves?
Before the world fully opens for business again, It's important for you to sit back and review the situation to ensure that you and your business are ready for the new world.
As part of our review process we can work with you to identify your customers’ changing needs, wants and expectations and provide them with the necessary resources to highlight your product or service as a valuable solution.
Now you know how your customers and the marketplace have changed, it’s time to look at what needs to be adapted within your business so you’re able to fulfil these expectations and protect you and your team for the future.
Do your team need additional support to drive the sales pipeline?
Have your products and services adapted to the market? and do your audience know enough about these changes?
Before re-launching, your marketing strategy will need to be revised to ensure that your business is aligned with these changing needs.
Our marketing planning and telemarketing campaigns will help you to rebuild trust, whilst allowing loyal, lapsed and potential customers to rediscover your key benefits and customer service.
The world has changed and your business has changed.
Is your current branding and key messaging reflective of this? Do they represent your core values and what makes your business unique?
If not, we’d recommend a rebrand to ensure that your customers understand who you are and what your stand for. A cohesive brand message will support your efforts to drive customer loyalty and engagement.
Alongside our graphic design and print partner, we can fully manage your rebranding project to ensure a fully integrated approach to your relaunch activity.
We can help you re-view the current situation, build plans for a re-launch and re-engage your existing customers and prospects.
To make this happen, we're on hand with a range of services that we'll tailor to your needs, from campaign marketing planning, through to a new risk-free sales pipeline process.
We understand the need to focus your spending on projects that generate results, so we've introduced a 'cost per lead' initiative where you'll only be paying for success.
For more information on how we can support you in rebuilding your business, give us a call on 01733 330044 or email firstname.lastname@example.org
Let's get started
There’s never a better time than now to start building your business and realising your growth aspirations...