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Don’t Freeze Out Your Existing Clients

Don't Freeze Out Your Existing Clients
Make sure that you engage with your existing customers

When you’re looking at scaling up your business or increasing your sales, the easiest place to start is with your existing customers. 


With estimates as high as it costing 5 x more to find a new customer, compared to retaining an existing one, customer engagement is vital to the future success of every business. 


Don’t go to the extreme by becoming an annoyance, but a well thought out customer engagement campaign will show them how much you value their business and may even open the door to them subscribing to additional products and services that they hadn’t previously considered.


Engaging with your existing customers is even more relevant during the pandemic, particularly when many businesses are being forced to rationalise their outgoings through no choice of their own. 


Keep the conversation going through your social media platforms but more importantly pick up the phone. Use it as an opportunity to validate the data on your CRM and refresh their knowledge of your products and services.  Plus, as your advocates they can be a valuable source of referrals in these challenging times.


If your sales team don’t have the time to manage this process, then give us a call and we’d love to talk you through our telemarketing customer engagement campaigns which focus on achieving the following goals;


  • Creates a new pro-active CRM using our own in-house ACT database or updates an existing cloud-based client CRM database.
  • Verifies critical contact details such as key decision maker(s), their full contact information such as job title, location, contact numbers, email address & social media profiles etc..
  • Allows us to obtain qualifying criteria such as renewal date(s), buying cycles, identify any new potential requirements and/or introduce any future promotions/new offers etc..


Don’t let anything stop you from reaching out. NOW is the time to increase your contact, build on your rapport and develop your client relationships.  Focusing too heavily on sourcing new clients and people that are actively buying now can lead to your existing clients’ heads being turned by your competition.


For more information on how we can work together give us a call today on 01733 330044.





About the author

Tracy Marshall Dip DigM

Tracy Marshall Dip DigM

Director at Approach Direct Marketing providing Marketing and Telemarketing services for SMEs, predominately in the East Anglia region.

Over 30 years in a wide variety of industries, both in the private and public sector, instrumental in setting up Telemarketing Departments back in the 1980-1990s and further developed her career by holding various internal & external Sales & Marketing management roles.

In 2007, launched own telemarketing business primarily focussing on the B2B sector. For almost 10 years, the company built up a solid reputation for providing excellent results in all telemarketing services, from cold calling, list building, database management, market research & in-house telemarketing training.

In 2015, gained the IDM (Institute of Digital & Direct Marketing) Professional Diploma in Digital and Direct Marketing qualification and expanded Approach Direct Marketing services to include creating marketing strategy, writing implementing marketing plans through targeted marketing campaigns.

Developed own Marketing Planning Tool 4R's - 'Review, Reach, Respond and Retain' - which works alongside other Marketing Frameworks like SOSTAC to assist clients in actively engaging with their customers, face-to-face.

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