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3-Step Marketing Guide for SME's during COVID-19

3-Step Marketing Guide for SME's during COVID-19

Many companies are facing an uncertain future during this Coronavirus lockdown. Many of us have lost business overnight and been forced to ‘change’ how we work. Whilst we cannot control all the changes enforced on us we can try and invest in planning, preparing and promoting our businesses to ensure we make the best usage of our time in this unprecedented period.

We believe by supporting your customers, building value and trust with them will help you build stronger relationships and hopefully come out stronger and potentially better off when the restrictions are lifted.

Customer engagement

The first key Step is focused around keeping in contact with your customers. Now is the time to engage with your clients, utilise multiple customer touchpoints to keep communication lines open, address customer concerns and provide some level of support wherever possible.

Brand awareness

The second key Step is standing out from your competitors by increasing your brand profile. These can be achieved by ensuring you have up-to-date profiles on social platforms, increased online activities through blogs and tweets and access to other advertising or sponsorship opportunities.

CRM profiling

The final & third key Step looks at setting up and/or updating existing customer database (CRM), allowing you to profile and analyse who your customers are. By segmenting them into different categories & groups you will get a clearer vision on who you need to target, where to find them and how to attract them for future marketing campaigns. Creating Customer Personas and Avatars will bring your customers to life. Re-naming them with fictional characters, animals or places will ensure you deliver the right key message to the right people, at the right time.

If you would like some help with planning your campaign, or you would like any further information on any of the marketing activities mentioned above, please contact us today

About the author

Tracy Marshall Dip DigM

Tracy Marshall Dip DigM

Director at Approach Direct Marketing providing Marketing and Telemarketing services for SMEs, predominately in the East Anglia region.

Over 30 years in a wide variety of industries, both in the private and public sector, instrumental in setting up Telemarketing Departments back in the 1980-1990s and further developed her career by holding various internal & external Sales & Marketing management roles.

In 2007, launched own telemarketing business primarily focussing on the B2B sector. For almost 10 years, the company built up a solid reputation for providing excellent results in all telemarketing services, from cold calling, list building, database management, market research & in-house telemarketing training.

In 2015, gained the IDM (Institute of Digital & Direct Marketing) Professional Diploma in Digital and Direct Marketing qualification and expanded Approach Direct Marketing services to include creating marketing strategy, writing implementing marketing plans through targeted marketing campaigns.

Developed own Marketing Planning Tool 4R's - 'Review, Reach, Respond and Retain' - which works alongside other Marketing Frameworks like SOSTAC to assist clients in actively engaging with their customers, face-to-face.

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