Skip to the content

Approach Direct Marketing Blog

Don’t Freeze Out Your Existing Clients

Don’t Freeze Out Your Existing Clients

When you’re looking at scaling up your business or increasing your sales, the easiest place to start is with your existing customers. 

With estimates as high as it costing 5 x more to find a new customer, compared to retaining an existing one, customer engagement is vital to the future success of every business. 

Don't put all of your eggs in one basket.  To grow your business consider building your audience within new markets.

Grow your business through new market development

When you set up your business, you’d have taken the time to define your target market/s. Since then have you reviewed whether these people or businesses are still as relevant today or if there are new markets that could help you achieve your growth aspirations?

3-Step Marketing Guide for SME's during COVID-19

3-Step Marketing Guide for SME's during COVID-19

Many companies are facing an uncertain future during this Coronavirus lockdown. Many of us have lost business overnight and been forced to ‘change’ how we work. Whilst we cannot control all the changes enforced on us we can try and invest in planning, preparing and promoting our businesses to ensure we make the best usage…

How to Grow your Business using Pro-Active Marketing Techniques

How to Grow your Business using Pro-Active Marketing Techniques

The days of reactive marketing are fading away and pro-active marketing has started to become a much more efficient way to grow your business.