Analyse your current & past customers to find similar characteristics, could be either based on specific sector criteria, company demographics and/or be product & service related. Ask yourself these important questions to start building a profile…
Approach Direct Marketing Blog
9 Benefits of why your company should be using a CRM
Every company should have their own database to store prospects, customers, past clients and should also be using it to drive all their marketing activities. This is what makes a CRM pro-active as you are able to access to the data and manage your your sales pipeline.