Approach Direct Marketing Blog

Industry experts are predicting that we'll all be able to hit the ground running from September onwards. B2B customers are expected to be back on track with confidence and the desire to invest in the future success of their businesses.

We want to help you ensure that your business is re-ady

Over the next few months we'll be sharing content to help you re-think, re-vise and re-brand your business.

When you’re looking at scaling up your business or increasing your sales, the easiest place to start is with your existing customers. 

With estimates as high as it costing 5 x more to find a new customer, compared to retaining an existing one, customer engagement is vital to the future success of every business. 

When you set up your business, you’d have taken the time to define your target market/s. Since then have you reviewed whether these people or businesses are still as relevant today or if there are new markets that could help you achieve your growth aspirations?

Many companies are facing an uncertain future during this Coronavirus lockdown. Many of us have lost business overnight and been forced to ‘change’ how we work. Whilst we cannot control all the changes enforced on us we can try and invest in planning, preparing and promoting our businesses to ensure we make the best usage…

The days of reactive marketing are fading away and pro-active marketing has started to become a much more efficient way to grow your business.

Analyse your current & past customers to find similar characteristics, could be either based on specific sector criteria, company demographics and/or be product & service related.  Ask yourself these important questions to start building a profile…

Every company should have their own database to store prospects, customers, past clients and should also be using it to drive all their marketing activities. This is what makes a CRM pro-active as you are able to access to the data and manage your your sales pipeline.