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Approach Direct Marketing Blog

Welcome to the Approach Direct Marketing Blog and Newsfeed. Here we’ll be sharing our expertise on maximising sales within your business, whilst providing commentary and key insights into important industry news and innovations.

Don’t Freeze Out Your Existing Clients

Don’t Freeze Out Your Existing Clients

When you’re looking at scaling up your business or increasing your sales, the easiest place to start is with your existing customers. 

With estimates as high as it costing 5 x more to find a new customer, compared to retaining an existing one, customer engagement is vital to the future success of every business. 

Don't put all of your eggs in one basket.  To grow your business consider building your audience within new markets.

Grow your business through new market development

When you set up your business, you’d have taken the time to define your target market/s. Since then have you reviewed whether these people or businesses are still as relevant today or if there are new markets that could help you achieve your growth aspirations?

3-Step Marketing Guide for SME's during COVID-19

3-Step Marketing Guide for SME's during COVID-19

Many companies are facing an uncertain future during this Coronavirus lockdown. Many of us have lost business overnight and been forced to ‘change’ how we work. Whilst we cannot control all the changes enforced on us we can try and invest in planning, preparing and promoting our businesses to ensure we make the best usage…

How to Grow your Business using Pro-Active Marketing Techniques

How to Grow your Business using Pro-Active Marketing Techniques

The days of reactive marketing are fading away and pro-active marketing has started to become a much more efficient way to grow your business.

How to build your 'Ideal Client' Pipeline in 4 easy steps

How to build your 'Ideal Client' Pipeline in 4 easy steps

Analyse your current & past customers to find similar characteristics, could be either based on specific sector criteria, company demographics and/or be product & service related.  Ask yourself these important questions to start building a profile…

9 Benefits of why your company should be using a CRM

9 Benefits of why your company should be using a CRM

Every company should have their own database to store prospects, customers, past clients and should also be using it to drive all their marketing activities. This is what makes a CRM pro-active as you are able to access to the data and manage your your sales pipeline.