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We are an independent marketing agency based in the City of Peterborough. We help businesses achieve their goals in Peterborough, Cambridge and all across Cambridgeshire, Lincolnshire and Northamptonshire.

With over 40 years of marketing and sales experience, we’ve got the knowledge, skills and expertise to make the difference to your business. Whether you use us as your marketing department or as an additional resource during busy times, or specialist projects, we work alongside you to generate tangible results.

Our Expert Team
Approach Our Expert Team

Make the pieces fit

With Our Expert Team

Our team of telemarketers, digital specialists, strategists and marketing professionals are highly experienced and experts at what they do best – securing quality leads for your business.

We pride ourselves on having a telemarketing team who are natural on the phone, professional, polite, assertive and always respectful, giving you confidence in us seamlessly becoming part of your team and representing your business.

As well as lead generation, our talented team can also offer a range of business to business marketing services from email, direct marketing and social media support to building, cleansing and updating your CRM database ready for your next campaign.

Skills & Expertise

With over 40 years’ experience in marketing and telemarketing and over 13 years successfully running Approach Direct Marketing, our Director has a proven track record of achieving successful results for our clients. The company’s reputation and customer base has been built on customer referrals, recommendations and repeat campaigns year on year.

Our Service

Lead Generation is only effective if you have highly talented and experienced marketing professionals. Our expert team and specialists act as an extension to your sales and marketing function, adding value where you need it. Our marketing & telemarketing packages have been specifically designed to receive a Return On Investment (ROI) from your marketing spend.​

IDM Qualification

IDM Qualification

THE IDM (The Institute of Data & Marketing) – now part of the Data & Marketing Association (DMA) – advances the careers of marketers through world-class learning. For over 30 years they are driving marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what they do.  Their learning syllabus is crafted by handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.

  • Understand how data underpins the effectiveness of your campaigns and the experience you give your customers.
  • Implement effective customer relationship management techniques like journey planning, personas and segmentation.
  • Learn to juggle the big campaign moments and your year-round activity.
  • Understand all the channels available to you, and how non digital channels can work alongside digital channels.
  • Select the right channels for the right audiences and campaigns.
  • Develop a top-level campaign strategy, and the channel strategies which feed into it.
  • Analyse which channels you should continue to invest in and those you should re-consider.
  • Plan your budget to make the most of 'always on' channel activity and your big campaigns.

Our Director achieved IDM Diploma in Digital and Direct Marketing qualification in 2015 and further qualified as a SOSTAC planner in 2018. 

View our Diploma Certificate >

Let's get started

There’s never a better time than now to start building your business and realising your growth aspirations...

Here's what our clients have to say...

“Tracy and her team worked with us over 3 months making contact with new target customers by phone. They did a great job at making contact and keeping excellent call records. I highly recommend Tracy and her team.”

Software Developers

“I have worked with Tracy and her team at Approach for some years and they have run several campaigns for us, and this year have expanded their offering to include a full digital marketing campaign. Always impressed and would recommend them highly.”

IT Management Services

“We were very impressed with the results from the Ideal Client campaign we recently completed with Approach Direct Marketing. Tracy & her team exceeded our expectations as we were able to engage with a number of new corporate clients, which I am confident will lead to sales opportunities for the business.”

Corporate Branded Clothing