We are an independent marketing agency based in the City of Peterborough. We help businesses achieve their goals in Peterborough, Cambridge and all across Cambridgeshire, Lincolnshire and Northamptonshire.
With over 40 years of marketing and sales experience, we’ve got the knowledge, skills and expertise to make the difference to your business. Whether you use us as your marketing department or as an additional resource during busy times, or specialist projects, we work alongside you to generate tangible results.
Make the pieces fit
With Our Expert Team
Our team of telemarketers, digital specialists, strategists and marketing professionals are highly experienced and experts at what they do best – securing quality leads for your business.
We pride ourselves on having a telemarketing team who are natural on the phone, professional, polite, assertive and always respectful, giving you confidence in us seamlessly becoming part of your team and representing your business.
As well as lead generation, our talented team can also offer a range of business to business marketing services from email, direct marketing and social media support to building, cleansing and updating your CRM database ready for your next campaign.
Skills & Expertise
With over 40 years’ experience in marketing and telemarketing and over 13 years successfully running Approach Direct Marketing, our Director has a proven track record of achieving successful results for our clients. The company’s reputation and customer base has been built on customer referrals, recommendations and repeat campaigns year on year.
Our Service
Lead Generation is only effective if you have highly talented and experienced marketing professionals. Our expert team and specialists act as an extension to your sales and marketing function, adding value where you need it. Our marketing & telemarketing packages have been specifically designed to receive a Return On Investment (ROI) from your marketing spend.
IDM Qualification
THE IDM (The Institute of Data & Marketing) – now part of the Data & Marketing Association (DMA) – advances the careers of marketers through world-class learning. For over 30 years they are driving marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what they do. Their learning syllabus is crafted by handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.
- Understand how data underpins the effectiveness of your campaigns and the experience you give your customers.
- Implement effective customer relationship management techniques like journey planning, personas and segmentation.
- Learn to juggle the big campaign moments and your year-round activity.
- Understand all the channels available to you, and how non digital channels can work alongside digital channels.
- Select the right channels for the right audiences and campaigns.
- Develop a top-level campaign strategy, and the channel strategies which feed into it.
- Analyse which channels you should continue to invest in and those you should re-consider.
- Plan your budget to make the most of 'always on' channel activity and your big campaigns.
Our Director achieved IDM Diploma in Digital and Direct Marketing qualification in 2015 and further qualified as a SOSTAC planner in 2018.
Let's get started
There’s never a better time than now to start building your business and realising your growth aspirations...
Here's what our clients have to say...